
Article: ‘Twilight’ Dawns Bright at the Box Office
http://www.nytimes.com/2009/11/23/movies/23box.html?_r=1&ref=movies
Summary: The inexpensive sequel to Twilight, New Moon made $140.7 million in tickets in North America this weekend. This high profit was surprising especially since Summit Studios predicted the movie would make around $100 million. New Moon made $70 million on its opening night on Friday with 50% of moviegoers under 21. Only 20% of the audience was male.
The sequel to Twilight came in as the 3rd best movie opening ever behind The Dark Knight and Spiderman 3. The movie that previously held the title was Pirates of the Caribbean 3. The profits of New Moon were so beneficial to a small studio like Summit because it only cost them $50 million dollars to make. This was different compared to The Dark Knight, which cost $185 million, and Spiderman 3, which was funded by $260 million. The audience that drove such high ticket sales for New Moon was mostly female. The next movie in the series, Eclipse, comes out June 30th.
Opinion: This is great news for the studio that such a small budget movie is making huge strides in the movie business. It's great for fans because since the movie is making so much cash in the box office, the movies will continue to come out. There's still two left in this series written by Stephenie Meyer and the next one comes out in June. Although the movie is predicted to make more money, the studio is worried that since the Twilight fans that call themselves "Twi-hards" already saw the movie, who else will go out and see it? This may be a problem, but these movies are known to get repeat customers. I know myself because last year when Twilight came out, I saw it four times.



